Tag Archives: sam sldrs

Closer Look: The History of Sam Sldrs / Action Figure

To really cover the action figure, we need to talk about the logo. To do that, we have to start at the beginning. The very beginning.

giantlogo As you can see, things were a tad rough when the brand got started back in 2010. Sam didn’t have a face. Infact, he didn’t have a name either. Ignoring the rudimentary typeface (Man, that was rough.), Sam lacked an ‘identity’. The overall design was your run of the mill Toy Soldier. It wasn’t until mid 2011 where we finally made it to what you all know today as “Sam Sldrs.”

Sam Sldrs LogoFun Fact: Sam Sldrs earned his name due to my love of for alliterations and it being incredibly easy to remember. He was THIS CLOSE to being called Steve. Which, by the way, was almost my actual name at birth. The More You Know.

By this point, there was still no plans for an action figure. The main reason being, well, he had no body nor was he ever shown from any angle other than what’s seen in the logo and various Toy Sldrs products.

Sam Sldrs illustration(Hi Sam!)

It wasn’t until he was illustrated from head to toe and placed in a Toy Package (The Poster Print can be found here in our Toy Shop) did the idea of an action figure finally come into play. It just felt like the next logical step. A 3D rendering was done and it felt as if he finally “came to life.” It was a Geppetto like moment.

I’ve been a fan of G.I. Joe for as long as I can remember, so when I finally had the opportunity to create an action figure, it was only right to pay homage to my childhood. The G.I. Joe packaging while simple, was always a favorite of mine. I took elements from that packaging and created my own thing.

Now you’re probably wondering. “So Dennis, where do you go from here?” Who knows. Reaching the Action Figure mark on my list of company goals was a big one. However, if you think that’s as far as Sam will go, you don’t know me very well…

Needless to say, I’m incredibly proud of how far he’s come (he is after all, my made up son.).  I plan to keep pushing him even further and to all new heights, like all overly aggressive parents do.



Hey guys, look at us. 5 years. Cool, huh? I never wanted to be looked at as “just another T-Shirt brand” and expanded to everything from socks to puzzles. Instead of allowing other e-commerce sites dictate the total amount of items you can host in their webstore – I made my own. I wanted to have more of a hands on approach, so I went and got all the necessary equipment to handle the majority of printing in house. I wanted to eventually do a store front, we held a 2 day pop-up shop this weekend. Everything happens when it’s supposed to and not a minute before. I’ve never rushed or forced a single thing. When asked privately or publicly, I’ve always stated one very important thing: I’m in it for the long haul.

That hasn’t changed. Here’s a toast to that first 5. See you in 5 more.

How To: Make Your Own Toy Sldr


(Click image for the FULL SIZE print out )

What You Need:
1. Printer, obviously.
2. Paper (2 Sldrs Per Sheet)
3. Scissors
4. Glue/ Glue Stick
5. 15 mins.




Step 1: Carefully cut the Sam Sldrs figure out of the paper as close to the edges as possible.

Step 2: Fold the body as indicated in the diagram for all the highlighted areas.
Blue Folds = Horizontal
Pink Folds = Vertical
Orange Folds = Vertical*

Step 3: Glue all the white flaps to their respective parts in order to keep the body together. If you did it correctly, his body should form. In regards to the orange folds, make sure to fold those OUTWARD so you get the illusion he’s standing on a board. (Like all Toy Sldrs do.)


Congrats, now begin building your own army!